Your brand starts where we already are.
We already hold the shelf space, the marketplace rankings, the customers and the marketing budget in Korea’s sports and outdoor market. A new brand doesn’t start from zero with us — it plugs into a machine that is already running.
From our warehouse to every corner of Korea.
Our Seoul headquarters and Gimpo warehouse feed Coupang’s fulfilment centres, our own online stores and retail partners across the country — so your products reach customers nationwide, fast.
Map: Wikimedia Commons (CC BY-SA 3.0). Locations indicative.
Brands that join us grow fast.
Apparel brands in our portfolio
From none to ten in four years
Apparel share of our business
0% → 35% in four years
A new brand, year one vs. year two
Launched in 2025 — units sold
Another apparel brand sold 29,000+ units in its very first year with us.
Korea doesn’t work like other markets.
Global playbooks rarely transfer. Even the world’s biggest retailers have left Korea after years of trying to run it from abroad. The brands that win here work with people who live the market every day.
Day one, not year one.
Going direct means building an entity, a team, marketplace accounts, reviews and an audience from scratch. With us, your products launch into channels, customers and campaigns that already exist.
Illustrative.
Brands we grow, partners we work with.
Meet
We get to know your brand, your story and your ambitions for Korea.
Exclusive agreement
Clear goals for the Korean market, shared from day one.
Launch
Online and offline together, with Korean content built around your brand.
Lead
Grow season by season until your brand leads its category.
