Runner in a trail vest and gloves
KOINOWORLD
SPORTS & OUTDOOR BRAND PARTNER · KOREA

We take global brands to No.1 in Korea.

KOINOWORLD brings the world’s best sports and outdoor brands to Korea, and builds them into brands Korean customers trust for years.

Partner with us → About us
Runner in a jacket and cap
Nationwide reach
40+ online · 100+ offline
sales partners across Korea
4M+
units sold in Korea
Brand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logoBrand logo
4M+
units sold in Korea
140+
online & offline sales partners
4,000+
products (SKUs) managed
₩1.5B+
invested in marketing every year
Runner in a vest and cap Runner in a hooded jacket Runner in a half-zip top
Marketing investment / year
₩1.5B+
About us

Bringing the joy of sport
to more people in Korea.

KOINOWORLD is a team of people who love sport. Running, hiking, camping, training, cycling: we believe every moment of movement deserves great gear. We bring the world’s best brands to Korea, and we work every day to help a healthy, active culture take root here.

RunningHikingCampingTrainingCyclingSportswear
Distribution
Import & nationwide distribution
We import brands directly and distribute them across the Korean market.
Sales
140+ online & offline partners
From Korea’s leading online retailers to sports and outdoor stores nationwide.
Marketing
₩1.5B+ invested every year
We plan and run the advertising and promotions that build brand awareness.
Content
In-house photo & video
Photos, videos and product pages made for Korean customers, by our own team.
Nationwide network

Online and offline,
across all of Korea.

We work with more than 40 major online retailers and over 100 offline partners nationwide: open marketplaces, department-store malls, TV home shopping, specialist platforms and local sports and outdoor stores. Our brands reach customers from Seoul to Jeju.

40+
online retailers
100+
offline partners
Map of South Korea
Seoul HQ
Marketplaces
Coupang · Naver · 11st · Gmarket · Auction
Department-store & general malls
Lotte ON · SSG.COM · Galleria · AK Mall · Lotte Hi-Mart
TV home shopping
CJ OnStyle · GS SHOP · Hyundai Home Shopping · Lotte Home Shopping · Home&Shopping · Public Home Shopping
Specialist platforms & apps
Musinsa · Ohouse · Hiver · Toss · Kakao · Alwayz · Wadiz
Cross-border
AliExpress · Qoo10 · Shopee

…and many more, online and offline.

Map: Wikimedia Commons (CC BY-SA 3.0). Locations are approximate.

Track record

Long partnerships, steady growth.

A partner since 2019

600K
units a year (approx.)
20192026

Eight years together, and this brand now sells around 600,000 units in Korea every year.

New brand: year 1 vs year 2

Launched 2025 · by units sold

Year 11×
Year 24×

A new outdoor apparel brand’s first year

34,000+

A new outdoor apparel brand we launched sold more than 34,000 units in its first year.

What we do

From launch to leadership,
we handle every step in Korea.

01
Understanding the brand
We start by learning your story and your products, then set the direction for Korea together.
02
Launching for Korea
The right range, pricing and Korean-language content for Korean customers.
03
Online sales
We manage products, pricing and promotions across 40+ online retailers.
04
Offline sales
Our 100+ partners nationwide put your brand on store shelves.
05
Marketing & content
In-house photo and video, backed by ₩1.5B+ in marketing every year.
06
Customer care
We handle customer enquiries and after-sales care in Korean.
Brands

Brands we work with

We look forward to meeting yours →
How we partner
01

Talk

We listen to your brand story and your goals for Korea.

02

Agree

We set the scope and the goals together, and sign.

03

Launch

Sales start online and offline, with Korean-language content.

04

Grow

We plan every season together, aiming for No.1 in your category.

Looking for brands
to grow in Korea.

Send us a short introduction and your goals for Korea. We will review it and get back to you.

ahnjo@koinoworld.co.kr
+82 1899-2690